How to price Enterprise Social Computing offerings?
Expand to see inline the other posts in IT Management» Innovation is obvious in the Enterprise Social Computing field. Features are invented and combined in novel ways; ever changing suites of products are built and marketed. Innovation is very real, even if not of the scale signaled by the hype around it. It’s not in pricing however. Even worse: pricing …
Remarkable beats excellent
Expand to see inline the other posts in Strategic Shifts» THE GIST Gist: In a world of information abundance, the most difficult step is not to be excellent at what you do, but to be noticed. Any entity that is good enough and noticed will dominate the excellent but unremarked one. This MP is obvious for a lot of people, …
Uservoice improves its pricing structure, yet keeps negative thresholds effects
Uservoice just announced a new pricing structure, much improved if still not ideal: We’ve decided to switch to tracking usage based on the number of voters in the last 30 days. The advantages of this are: It’s more clear. Anyone who votes on your forum applies to your count. It’s doesn’t penalize you for users who haven’t returned in a while. You’re not …
Additional resources on increasing pricing schemes for enterprise social applications
Below is a slide deck calling for increasing pricing schemes for enterprise social networking applications. This is complementing an upcoming and more detailed post, but in the meantime, I’m already posting the slides here. I will of course update this post when the new one is out. Don’t hesitate to point any mistakes! UPDATE: The post is now up here …
Cognitive Biases series: Disjunction effects
Expand to see inline the other posts in Cognitive Biases» Gist When people do not know with certainty if an event A will occur or not, and if they have to make a decision based on event A occurring, then they may postpone their decision until they know with certainty if A has occurred, even if they would have made …
Consuprise: Consumer web startups should leverage the enterprise market
Fred Wilson recently mused about the cost side of the profit equation for web startups. This was spurred by a timely article from Chris Anderson asking such questions: So Web startups are having to do the unthinkable: come up with a business model that brings in real money while they’re still young. Profit derives from a simple equation: revenue – costs. …
These are Schumpeterian times, don't look ahead for the same old past
If you don’t know your Schumpeter, now is the moment to delve into his works. I echoed before about the broad Schumpeterian moment under way across a wide range of industries. What we are witnessing here is pure creative destruction at play, crystallized in a couple of defining years (08–09). That’s also why I will step up my blogging and …
Attention scarcity is deeply reshaping businesses
Expand to see inline the other posts in Fundamental Shifts» Attention is fast becoming one of the scarcest resources, so one of the most valuable as well “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the …
A Schumpeterian moment, but not just for retailing
Paul Kedrosky is thinking about the most important datapoint of this holiday season as a Schumpeterian moment. Retail data is indeed almost caricatural. Physical retailers are hopelessly fighing for survival while online retailing is accelerating on its trend. Paul adds in another post: A great WSJ quote driving home how this truly is retail’s Schumpeterian moment: Analysts estimate that from …
A few thoughts on Yammer, a twitter-like for organizations
Yammer is an SAAS clone of Twitter, providing private networks for groups and companies. See this post for a good description of the service. When Yammer won the TC50, we witnessed two sequential waves of reactions. The first was laudatory and praised a company that found how to monetize a service like Twitter, where it had hitherto failed. The second …