TweetDeck should sell licenses to enterprises (to reach consumers)
Several really smart investors have recently funded TweetDeck, an advanced twitter client. The monetization in the consumer market is still an open question, as there are few barriers to entry and sustainable differentiation will be hard to achieve. Whatever the monetization option, it can already be accelerated and increased, by playing at the edge of the consumer and enterprise markets. …
How to price Enterprise Social Computing offerings?
Expand to see inline the other posts in IT Management» Innovation is obvious in the Enterprise Social Computing field. Features are invented and combined in novel ways; ever changing suites of products are built and marketed. Innovation is very real, even if not of the scale signaled by the hype around it. It’s not in pricing however. Even worse: pricing …
A few thoughts on Yammer, a twitter-like for organizations
Yammer is an SAAS clone of Twitter, providing private networks for groups and companies. See this post for a good description of the service. When Yammer won the TC50, we witnessed two sequential waves of reactions. The first was laudatory and praised a company that found how to monetize a service like Twitter, where it had hitherto failed. The second …
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by Julien Le Nestour
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