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AMZN sells its DVD rental busi­nesses (UK and Ger­many), invest in the buyer and will pro­mote the ser­vice. Smart move. AMZN simul­ta­ne­ously: unbun­dles a very spe­cific busi­ness line it couldn’t man­age opti­mally become the main share­holder in the mar­ket leader and posi­tion itself as the main (due to its invest­ment) orches­tra­tor in a —admit­tedly very lim­it­ed— process net­work Expect more …

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