Though a lot of the material has been shared on his blog, I’ve taken some screenshots and a few notes of the slides while watching, if you can’t spend the hour on it. But it’s not capturing nowhere near the depth of the talk.

Summary of his talk

Strategy is a commodity

Case studies: McDonalds, CDOs, Exurbs, Razors with 5 blades

Competition is obsolete

There is nothing more asymmetrical than an ideal

Case study: AAPL

Exploitation to Renewal

Case studies: Peanut Butter company in the US, Primark sweatshops, Wal-Mart (0 waste, sell only products that benefit the environment), Nike (consider new products that are more sustainable than existing products), Pepsi

Tomorrow is today

Command to democracy

Case studies: classic retailers, Threadless, Walkers (new crisps flavors chosen by consumers), the Lego Factory, Etsy

People not product

War to peace

Case studies: Big Pharma, RIAA, Tesco, Google, Obama’s campaign

Connections, not transactions

Domination to Equity

Case studies:

- MSFT

- Nintendo Wii vs Sony PS3

- Carmakers vs Tata Nano

- Project Better Place

- Compartamos: 1st publicly traded microfinance in Mexico. vs Banks

- from India: Shaki by Unilever. Poors in India, can’t distribute to them because too costly. So micorfinance poor rural women to be microentrepreneurs and sell their products.

- GE Healtcare, Pfizer + a microfiance lender, to provide microinsurance to poors.

ccl: Focused not on dominating existing markets, but sn opening new markets and serving underserved markets

Creativity, not productivity

Value to meaning

Case studies: Vanish, laundery product, Health-food libelling in groceries, NIKE+: community, shifting away from perceived value, push tangible, Wii Fit: yoga, brain games for age peoples

Outcomes, not incomes

The next revolution is institutional

Case study: Fairtrade