Consuprise 2: Combine consumer and entreprise markets to multiply network effects
Expand to see inline the other posts in Strategic Shifts» How can web start-ups use the enterprise market to make inroads in the consumer market(s) they target? By playing at the edge, and using the enterprise market to strategically dominate competitors in the consumer market eventually targeted. The revenue streams created in the process (detailed in a previous post) are …
Dopplr and Tripit: next-gen strategies ? Part 2
Follow up on my previous post about Dopplr/Tripit (hereafter D/T ). [Small digression: it’s very hard (at least to me) to find the right “voice” for blogging. My natural tendency is to write in details. Unfortunately, I don’t the time to afford it in the blog, and it’s probable readers can’t afford it either. So for the time being, I’ll try …
TripIt/Dopplr: case in point
Remember one of the competitive advantages I pointed out for Dopplr versus TripIt ? Very skilled at connecting with thought-leaders and the blogosphere: Dopplr launched with an incredible buzz and this attention is sustained. It receives way more coverage than Tripit. This is due to the skills and connection of the peoples onboard. Well, a great illustration of this came …
Dopplr and Tripit: next-gen strategies ? Part 1
Answering Umair’s questions: What do you think next-gen strategies look and feel like? Can you name a company that’s a good example? What’s different about them – what’s their advantage built on? I proposed to take TripIt and Dopplr as a case study. Their—now intertwined—future should provide insights on the characteristics of the competitive advantages they’re using.
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by Julien Le Nestour
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