Return on Attention is a key metric in a world of Attention Scarcity
Expand to see inline the other posts in Strategic Shifts» Attention is increasing in relative scarcity (as explained in details in a previous post), and what is scarce is valuable. While any product, service or other activity costs attention to both the consumer and producer, attention is becoming increasingly valuable. It is hence essential to ensure that what you produce …
Knowledge of cognitive biases needed to sustain competitive advantage
Expand to see inline the other posts in Strategic Shifts» The Gist Gist Neuroeconomics, neurofinance, behavioral economics and so on… All the fields at the crossroad of cognitive or neuro– sciences and other scientific disciplines are increasingly productive. The academics in these fields seek to understand how the brain is processing the information needed to make a decision. As it …
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by Julien Le Nestour
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jln /at/ coreedges [dot] com