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All Posts Tagged Tag: ‘ROA’

Features has now become a useless concept when evaluating IT projects

Expand to see inline the other posts in IT Man­age­ment» The ris­ing scarcity of atten­tion makes the con­cept of “fea­tures” increas­ingly irrel­e­vant. IT and Busi­ness Exec­u­tives need to unlearn using this con­cept as an eval­u­a­tion tool for IT appli­ca­tions. If ven­dors want to increase their mar­ket share, they also need to make sure “fea­tures” is not the focal point of …

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Return on Attention is a key metric in a world of Attention Scarcity

Expand to see inline the other posts in Strate­gic Shifts» Atten­tion is increas­ing in rel­a­tive scarcity (as explained in details in a pre­vi­ous post), and what is scarce is valu­able. While any prod­uct, ser­vice or other activ­ity costs atten­tion to both the con­sumer and pro­ducer, atten­tion is becom­ing increas­ingly valu­able. It is hence essen­tial to ensure that what you produce …

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