TweetDeck should sell licenses to enterprises (to reach consumers)
Several really smart investors have recently funded TweetDeck, an advanced twitter client. The monetization in the consumer market is still an open question, as there are few barriers to entry and sustainable differentiation will be hard to achieve. Whatever the monetization option, it can already be accelerated and increased, by playing at the edge of the consumer and enterprise markets. …
How to price Enterprise Social Computing offerings?
Expand to see inline the other posts in IT Management» Innovation is obvious in the Enterprise Social Computing field. Features are invented and combined in novel ways; ever changing suites of products are built and marketed. Innovation is very real, even if not of the scale signaled by the hype around it. It’s not in pricing however. Even worse: pricing …
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by Julien Le Nestour
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jln /at/ coreedges [dot] com