Archives

All Posts Tagged Tag: ‘Marketing’

Remarkable beats excellent

Expand to see inline the other posts in Strate­gic Shifts» THE GIST Gist: In a world of infor­ma­tion abun­dance, the most dif­fi­cult step is not to be excel­lent at what you do, but to be noticed. Any entity that is good enough and noticed will dom­i­nate the excel­lent but unre­marked one. This MP is obvi­ous for a lot of people, …

Read More