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I just noted that “Behav­ioral Eco­nom­ics” have been inte­grated in Gartner’s Hype Cycle for Emerg­ing Tech­nolo­gies. Not sur­pris­ing as I wrote before. Here is the famous graph: It’s actu­ally quite amus­ing how McK­in­sey con­cen­trates on how to build com­pet­i­tive advan­tage and Gart­ner on years to main­stream. Of course, it’s mar­ket­ing BS in one case and so-called analy­sis in the other, …

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