The cost of interactions between individuals has fallen to zero
Expand to see inline the other posts in Fundamental Shifts» This will be a short and to the point post. I have sought to explain how this blog is (kind of) organized (see here). In the process, I have changed a bit the organization, and have now to comply with it :) So let me do a few posts that …
Return on Attention is a key metric in a world of Attention Scarcity
Expand to see inline the other posts in Strategic Shifts» Attention is increasing in relative scarcity (as explained in details in a previous post), and what is scarce is valuable. While any product, service or other activity costs attention to both the consumer and producer, attention is becoming increasingly valuable. It is hence essential to ensure that what you produce …
Pace of change is accelerating: what if there is no equilibrium?
Expand to see inline the other posts in Fundamental Shifts» THE GIST Gist: The historical pattern of change has been one of disruptive changes followed by stabilization periods – punctuated equilibrium. The Equilibrium paradigm is the most used by executives, strategists, etc. Even in a punctuated equilibrium paradigm, there is a reversion to equilibrium after disruption, thus making it the …
Attention scarcity is deeply reshaping businesses
Expand to see inline the other posts in Fundamental Shifts» Attention is fast becoming one of the scarcest resources, so one of the most valuable as well “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the …
Digital media explodes in supply
Expand to see inline the other posts in Fundamental Shifts» The Gist As the infrastructure of the Internet has been solidly put in place and the tools to create digital media dropped in price and in skills as a barrier to entry, the supply of digital media has exploded. Think YouTube, Podcasts, etc. In this series: Digital media explodes in …
by Julien Le Nestour