Features has now become a useless concept when evaluating IT projects
Expand to see inline the other posts in IT Management» The rising scarcity of attention makes the concept of “features” increasingly irrelevant. IT and Business Executives need to unlearn using this concept as an evaluation tool for IT applications. If vendors want to increase their market share, they also need to make sure “features” is not the focal point of …
In search of a cloud computing metaphor? Think Harrods, with some twists
The metaphors used to describe any technology strongly shape its future, through their influence on executives. As Andrew McAfee (now at the MIT after Harvard) notes about Cloud Computing, different imageries are currently competing. As Andrew points out, the electric grid metaphor can influence business executives to view Cloud Computing as a commodification of a class of IT services. Treating …
Uservoice fails to seize the internal enterprise market (or "consuprise" take 3)
This week saw interesting news coming out from Uservoice: funding and white-label solutions for enterprises. Good direction, but not far enough to reach the internal enterprise market: this is a common strategic mistake that hurts both enterprises and start-ups with a potential on this market. Uservoice provides a quick, simple and very efficient means for users of a service to …
Consuprise 2: Combine consumer and entreprise markets to multiply network effects
Expand to see inline the other posts in Strategic Shifts» How can web start-ups use the enterprise market to make inroads in the consumer market(s) they target? By playing at the edge, and using the enterprise market to strategically dominate competitors in the consumer market eventually targeted. The revenue streams created in the process (detailed in a previous post) are …
How to price Enterprise Social Computing offerings?
Expand to see inline the other posts in IT Management» Innovation is obvious in the Enterprise Social Computing field. Features are invented and combined in novel ways; ever changing suites of products are built and marketed. Innovation is very real, even if not of the scale signaled by the hype around it. It’s not in pricing however. Even worse: pricing …
Additional resources on increasing pricing schemes for enterprise social applications
Below is a slide deck calling for increasing pricing schemes for enterprise social networking applications. This is complementing an upcoming and more detailed post, but in the meantime, I’m already posting the slides here. I will of course update this post when the new one is out. Don’t hesitate to point any mistakes! UPDATE: The post is now up here …
The relevant user groups for targeted IT Investments (part 1)
Expand to see inline the other posts in IT Management» Cut access to Facebook? Roll-out the iPhone? Deploy wikis and blogs? All are investment decisions and all should be based on cold economic analysis. They rarely are. For a simple fact: the end-users are either indiscriminately put in one single bag (“the Employees”) or they are put into the existing …
Innovators in corporate IT = the new VCs ?
I’m delighted to take a new position within Schlumberger: I’m coordinating our corporate IT Innovation efforts, with an emphasis on knowledge management (stop laughing, this is not your father’s KM, I’ll look at the most innovative stuff here). Also relocating to Paris from London. We structure this activity in a pretty standard way, and I won’t go into the details …
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by Julien Le Nestour
more info here
jln /at/ coreedges [dot] com