Uservoice fails to seize the internal enterprise market (or "consuprise" take 3)
This week saw interesting news coming out from Uservoice: funding and white-label solutions for enterprises. Good direction, but not far enough to reach the internal enterprise market: this is a common strategic mistake that hurts both enterprises and start-ups with a potential on this market. Uservoice provides a quick, simple and very efficient means for users of a service to …
TweetDeck should sell licenses to enterprises (to reach consumers)
Several really smart investors have recently funded TweetDeck, an advanced twitter client. The monetization in the consumer market is still an open question, as there are few barriers to entry and sustainable differentiation will be hard to achieve. Whatever the monetization option, it can already be accelerated and increased, by playing at the edge of the consumer and enterprise markets. …
Consuprise 2: Combine consumer and entreprise markets to multiply network effects
Expand to see inline the other posts in Strategic Shifts» How can web start-ups use the enterprise market to make inroads in the consumer market(s) they target? By playing at the edge, and using the enterprise market to strategically dominate competitors in the consumer market eventually targeted. The revenue streams created in the process (detailed in a previous post) are …
Consuprise: Consumer web startups should leverage the enterprise market
Fred Wilson recently mused about the cost side of the profit equation for web startups. This was spurred by a timely article from Chris Anderson asking such questions: So Web startups are having to do the unthinkable: come up with a business model that brings in real money while they’re still young. Profit derives from a simple equation: revenue – costs. …
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by Julien Le Nestour
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jln /at/ coreedges [dot] com