Cognitive Biases series: Disjunction effects
Expand to see inline the other posts in Cognitive Biases» Gist When people do not know with certainty if an event A will occur or not, and if they have to make a decision based on event A occurring, then they may postpone their decision until they know with certainty if A has occurred, even if they would have made …
Behavioral Economics in Gartner's Hype Cycle for Emerging Technologies, 2008
I just noted that “Behavioral Economics” have been integrated in Gartner’s Hype Cycle for Emerging Technologies. Not surprising as I wrote before. Here is the famous graph: It’s actually quite amusing how McKinsey concentrates on how to build competitive advantage and Gartner on years to mainstream. Of course, it’s marketing BS in one case and so-called analysis in the other, …
Knowledge of cognitive biases needed to sustain competitive advantage
Expand to see inline the other posts in Strategic Shifts» The Gist Gist Neuroeconomics, neurofinance, behavioral economics and so on… All the fields at the crossroad of cognitive or neuro– sciences and other scientific disciplines are increasingly productive. The academics in these fields seek to understand how the brain is processing the information needed to make a decision. As it …
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by Julien Le Nestour
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