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The metaphors used to describe any tech­nol­ogy strongly shape its future, through their influ­ence on exec­u­tives. As Andrew McAfee (now at the MIT after Har­vard) notes about Cloud Com­put­ing, dif­fer­ent imageries are cur­rently com­pet­ing. As Andrew points out, the elec­tric grid metaphor can influ­ence busi­ness exec­u­tives to view Cloud Com­put­ing as a com­mod­i­fi­ca­tion of a class of IT ser­vices. Treating …

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