Core Edges » AMZN http://coreedges.com Mon, 18 Jul 2011 01:29:45 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Amazon unbundles DVD rentals http://coreedges.com/blog/2008/02/06/amazon-unbundles-dvd-rentals/ http://coreedges.com/blog/2008/02/06/amazon-unbundles-dvd-rentals/#comments Wed, 06 Feb 2008 10:19:57 +0000 Julien Le Nestour http://www.macroprinciples.com/2008/02/amazon-unbundles-dvd-rentals/ AMZN sells its DVD rental businesses (UK and Germany), invest in the buyer and will promote the service. Smart move. AMZN simultaneously:

  • unbundles a very specific business line it couldn’t manage optimally
  • become the main shareholder in the market leader
  • and position itself as the main (due to its investment) orchestrator in a —admittedly very limited— process network

Expect more of these unbundling / re-bundling moves as AMZN continues to innovate in new markets and optimize in its existing ones.

Source: Techcrunch – February 4th 2008

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