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Author Archive for: ‘Julien’

How Cloud Computing Technologies are shifting the basis of Competitive Advantage

Expand to see inline the other posts in IT Man­age­ment» Exec­u­tives need to under­stand how the increas­ing avail­abil­ity and depth of Cloud Com­put­ing tech­nolo­gies are impact­ing their orga­ni­za­tions’ com­pet­i­tive advan­tages. After respond­ing to A. McAfee’s chal­lenge of a good cloud com­put­ing metaphor in a pre­vi­ous post, I felt com­pelled to clar­ify and com­plete. My metaphor described this shift as if …

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In search of a cloud computing metaphor? Think Harrods, with some twists

The metaphors used to describe any tech­nol­ogy strongly shape its future, through their influ­ence on exec­u­tives. As Andrew McAfee (now at the MIT after Har­vard) notes about Cloud Com­put­ing, dif­fer­ent imageries are cur­rently com­pet­ing. As Andrew points out, the elec­tric grid metaphor can influ­ence busi­ness exec­u­tives to view Cloud Com­put­ing as a com­mod­i­fi­ca­tion of a class of IT ser­vices. Treating …

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Uservoice fails to seize the internal enterprise market (or "consuprise" take 3)

This week saw inter­est­ing news com­ing out from User­voice: fund­ing and white-label solu­tions for enter­prises. Good direc­tion, but not far enough to reach the inter­nal enter­prise mar­ket: this is a com­mon strate­gic mis­take that hurts both enter­prises and start-ups with a poten­tial on this mar­ket. User­voice pro­vides a quick, sim­ple and very effi­cient means for users of a ser­vice to …

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Return on Attention is a key metric in a world of Attention Scarcity

Expand to see inline the other posts in Strate­gic Shifts» Atten­tion is increas­ing in rel­a­tive scarcity (as explained in details in a pre­vi­ous post), and what is scarce is valu­able. While any prod­uct, ser­vice or other activ­ity costs atten­tion to both the con­sumer and pro­ducer, atten­tion is becom­ing increas­ingly valu­able. It is hence essen­tial to ensure that what you produce …

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User Adoption risks are growing rapidly for IT projects

Expand to see inline the other posts in IT Man­age­ment» Orga­ni­za­tions tend to con­cen­trate on 2 dif­fer­ent risks for IT projects, while a third one may be impact­ing the most their chances of suc­cess. “Tech­ni­cal Risks” and “Busi­ness Risks” are widely used notions. The first com­prises the risks that can affect the IT infra­struc­ture (e.g., bring down the net­work, break …

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Pace of change is accelerating: what if there is no equilibrium?

Expand to see inline the other posts in Fun­da­men­tal Shifts» THE GIST Gist: The his­tor­i­cal pat­tern of change has been one of dis­rup­tive changes fol­lowed by sta­bi­liza­tion peri­ods – punc­tu­ated equi­lib­rium. The Equi­lib­rium par­a­digm is the most used by exec­u­tives, strate­gists, etc. Even in a punc­tu­ated equi­lib­rium par­a­digm, there is a rever­sion to equi­lib­rium after dis­rup­tion, thus mak­ing it the …

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Enterprise Social Computing Pricing: continuing the discussion

When writ­ing blog posts, we usu­ally reply to one or sev­eral other posts, quot­ing at most 2–3 extracts of them. In emails, it is fairly com­mon to keep reply­ing and artic­u­lat­ing refine­ments as fur­ther thoughts are spurred. Why don’t we do it on blogs as well? I don’t know, but I’ll try here, and it may prove inter­est­ing. Let me …

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TweetDeck should sell licenses to enterprises (to reach consumers)

Sev­eral really smart investors have recently funded Tweet­Deck, an advanced twit­ter client. The mon­e­ti­za­tion in the con­sumer mar­ket is still an open ques­tion, as there are few bar­ri­ers to entry and sus­tain­able dif­fer­en­ti­a­tion will be hard to achieve. What­ever the mon­e­ti­za­tion option, it can already be accel­er­ated and increased, by play­ing at the edge of the con­sumer and enter­prise markets. …

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Consuprise 2: Combine consumer and entreprise markets to multiply network effects

Expand to see inline the other posts in Strate­gic Shifts» How can web start-ups use the enter­prise mar­ket to make inroads in the con­sumer market(s) they tar­get? By play­ing at the edge, and using the enter­prise mar­ket to strate­gi­cally dom­i­nate com­peti­tors in the con­sumer mar­ket even­tu­ally tar­geted. The rev­enue streams cre­ated in the process (detailed in a pre­vi­ous post) are …

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Umair Haque speaking in Stockholm

Umair Haque, which is fast becom­ing a ref­er­ence, has been speak­ing at the Day­tona con­fer­ence. You can watch him in a very high qual­ity video below. Though a lot of the mate­r­ial has been shared on his blog, I’ve taken some screen­shots and a few notes of the slides while watch­ing, if you can’t spend the hour on it. But it’s …

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