Comments on: Consuprise 2: Combine consumer and entreprise markets to multiply network effects http://coreedges.com/blog/2009/02/18/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/ Thu, 08 Sep 2011 02:40:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: TweetDeck should sell licenses to enterprises (to reach consumers) - Macro Principles http://coreedges.com/blog/2009/02/18/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/comment-page-1/#comment-123 TweetDeck should sell licenses to enterprises (to reach consumers) - Macro Principles Sat, 28 Feb 2009 09:22:33 +0000 http://www.macroprinciples.com/2009/02/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/#comment-123 [...] the edge of the consumer and enterprise markets. Using the same principles I explained previously here and here, TweetDeck has a good opportunity to benefit from a strong first-mover advantage and [...] […] the edge of the consumer and enterprise markets. Using the same principles I explained previously here and here, TweetDeck has a good opportunity to benefit from a strong first-mover advantage and […]

]]> By: Julien Le Nestour http://coreedges.com/blog/2009/02/18/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/comment-page-1/#comment-240 Julien Le Nestour Thu, 19 Feb 2009 18:05:12 +0000 http://www.macroprinciples.com/2009/02/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/#comment-240 Hi Taylor -<br><br>Getting buy-in from the top is necessary, for sure. It's up to the CIO and her/his team to do this. The vendor can provide ammo, but the top is usually not able to spend enough time to actually understand the benefits of a new offering, so the IT function have to make the choice of what and when to present at the top to get buy-in.<br><br>Don't think selling at the top is even possible for companies in the consumer side as well.<br><br>And yes, I agree with you that it should be planned from the beginning. From my experience, consumer companies are not interested in the enterprise market until they run out of cash. And they usually can't rearchitect to support it in a cost-effective way.<br><br>Best regards,<br>- Julien Hi Taylor -

Getting buy-in from the top is necessary, for sure. It’s up to the CIO and her/his team to do this. The vendor can provide ammo, but the top is usually not able to spend enough time to actually understand the benefits of a new offering, so the IT function have to make the choice of what and when to present at the top to get buy-in.

Don’t think selling at the top is even possible for companies in the consumer side as well.

And yes, I agree with you that it should be planned from the beginning. From my experience, consumer companies are not interested in the enterprise market until they run out of cash. And they usually can’t rearchitect to support it in a cost-effective way.

Best regards,
- Julien

]]> By: Taylor Davidson http://coreedges.com/blog/2009/02/18/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/comment-page-1/#comment-239 Taylor Davidson Thu, 19 Feb 2009 12:54:45 +0000 http://www.macroprinciples.com/2009/02/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/#comment-239 Ah, selling to enterprises: is it easier / better / more valuable to sell to the top (company decision-makers) or the bottom (employees)?<br><br>I agree with the product development / adoption process you describe: the only addition would be to make sure the appropriate firewalls, privacy and data tags exist from day one to allow users to split out "personal" and "corporate" use. Too many companies create their entire product for consumer use from the beginning and find it difficult to build in the "enterprise" functionality, look and feel and aggregated "company views" for corporate management / IT / HR after-the-fact. Ah, selling to enterprises: is it easier / better / more valuable to sell to the top (company decision-makers) or the bottom (employees)?

I agree with the product development / adoption process you describe: the only addition would be to make sure the appropriate firewalls, privacy and data tags exist from day one to allow users to split out “personal” and “corporate” use. Too many companies create their entire product for consumer use from the beginning and find it difficult to build in the “enterprise” functionality, look and feel and aggregated “company views” for corporate management / IT / HR after-the-fact.

]]> By: Julien Le Nestour http://coreedges.com/blog/2009/02/18/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/comment-page-1/#comment-113 Julien Le Nestour Thu, 19 Feb 2009 12:05:12 +0000 http://www.macroprinciples.com/2009/02/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/#comment-113 Hi Taylor -<br><br>Getting buy-in from the top is necessary, for sure. It's up to the CIO and her/his team to do this. The vendor can provide ammo, but the top is usually not able to spend enough time to actually understand the benefits of a new offering, so the IT function have to make the choice of what and when to present at the top to get buy-in.<br><br>Don't think selling at the top is even possible for companies in the consumer side as well.<br><br>And yes, I agree with you that it should be planned from the beginning. From my experience, consumer companies are not interested in the enterprise market until they run out of cash. And they usually can't rearchitect to support it in a cost-effective way.<br><br>Best regards,<br>- Julien Hi Taylor -

Getting buy-in from the top is necessary, for sure. It’s up to the CIO and her/his team to do this. The vendor can provide ammo, but the top is usually not able to spend enough time to actually understand the benefits of a new offering, so the IT function have to make the choice of what and when to present at the top to get buy-in.

Don’t think selling at the top is even possible for companies in the consumer side as well.

And yes, I agree with you that it should be planned from the beginning. From my experience, consumer companies are not interested in the enterprise market until they run out of cash. And they usually can’t rearchitect to support it in a cost-effective way.

Best regards,
- Julien

]]> By: Taylor Davidson http://coreedges.com/blog/2009/02/18/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/comment-page-1/#comment-111 Taylor Davidson Thu, 19 Feb 2009 06:54:45 +0000 http://www.macroprinciples.com/2009/02/consuprise-2-combine-consumer-and-entreprise-markets-to-multiply-network-effects/#comment-111 Ah, selling to enterprises: is it easier / better / more valuable to sell to the top (company decision-makers) or the bottom (employees)?<br><br>I agree with the product development / adoption process you describe: the only addition would be to make sure the appropriate firewalls, privacy and data tags exist from day one to allow users to split out "personal" and "corporate" use. Too many companies create their entire product for consumer use from the beginning and find it difficult to build in the "enterprise" functionality, look and feel and aggregated "company views" for corporate management / IT / HR after-the-fact. Ah, selling to enterprises: is it easier / better / more valuable to sell to the top (company decision-makers) or the bottom (employees)?

I agree with the product development / adoption process you describe: the only addition would be to make sure the appropriate firewalls, privacy and data tags exist from day one to allow users to split out “personal” and “corporate” use. Too many companies create their entire product for consumer use from the beginning and find it difficult to build in the “enterprise” functionality, look and feel and aggregated “company views” for corporate management / IT / HR after-the-fact.

]]>