http://coreedges.com/blog/2009/02/12/mp-remarkable-beats-excellent/ Thu, 08 Sep 2011 02:40:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://coreedges.com/blog/2009/02/12/mp-remarkable-beats-excellent/comment-page-1/#comment-158 User Adoption risks are growing rapidly for IT projects - Macro Principles Sat, 25 Apr 2009 16:56:43 +0000 http://www.macroprinciples.com/2009/02/mp-remarkable-beats-excellent/#comment-158 [...] Forget communication and think marketing. IT must not simply communicate, it must grab the attention then convince, quickly. Again, think about the IT function as competing for end users’ attention as if it were yet another application in the wild. You of course have a huge advantage, but it is too often wasted. Are all your communication plans not only excellent but also remarkable? [...] […] Forget communication and think marketing. IT must not simply communicate, it must grab the attention then convince, quickly. Again, think about the IT function as competing for end users’ attention as if it were yet another application in the wild. You of course have a huge advantage, but it is too often wasted. Are all your communication plans not only excellent but also remarkable? […]

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