TweetDeck should sell licenses to enterprises (to reach consumers)
Several really smart investors have recently funded TweetDeck, an advanced twitter client. The monetization in the consumer market is still an open question, as there are few barriers to entry and sustainable differentiation will be hard to achieve. Whatever the monetization option, it can already be accelerated and increased, by playing at the edge of the consumer and enterprise markets. …
Consuprise 2: Combine consumer and entreprise markets to multiply network effects
Expand to see inline the other posts in Strategic Shifts» How can web start-ups use the enterprise market to make inroads in the consumer market(s) they target? By playing at the edge, and using the enterprise market to strategically dominate competitors in the consumer market eventually targeted. The revenue streams created in the process (detailed in a previous post) are …
Umair Haque speaking in Stockholm
Umair Haque, which is fast becoming a reference, has been speaking at the Daytona conference. You can watch him in a very high quality video below. Though a lot of the material has been shared on his blog, I’ve taken some screenshots and a few notes of the slides while watching, if you can’t spend the hour on it. But it’s …
How to price Enterprise Social Computing offerings?
Expand to see inline the other posts in IT Management» Innovation is obvious in the Enterprise Social Computing field. Features are invented and combined in novel ways; ever changing suites of products are built and marketed. Innovation is very real, even if not of the scale signaled by the hype around it. It’s not in pricing however. Even worse: pricing …
Remarkable beats excellent
Expand to see inline the other posts in Strategic Shifts» THE GIST Gist: In a world of information abundance, the most difficult step is not to be excellent at what you do, but to be noticed. Any entity that is good enough and noticed will dominate the excellent but unremarked one. This MP is obvious for a lot of people, …
Uservoice improves its pricing structure, yet keeps negative thresholds effects
Uservoice just announced a new pricing structure, much improved if still not ideal: We’ve decided to switch to tracking usage based on the number of voters in the last 30 days. The advantages of this are: It’s more clear. Anyone who votes on your forum applies to your count. It’s doesn’t penalize you for users who haven’t returned in a while. You’re not …
Additional resources on increasing pricing schemes for enterprise social applications
Below is a slide deck calling for increasing pricing schemes for enterprise social networking applications. This is complementing an upcoming and more detailed post, but in the meantime, I’m already posting the slides here. I will of course update this post when the new one is out. Don’t hesitate to point any mistakes! UPDATE: The post is now up here …
Cognitive Biases series: Disjunction effects
Expand to see inline the other posts in Cognitive Biases» Gist When people do not know with certainty if an event A will occur or not, and if they have to make a decision based on event A occurring, then they may postpone their decision until they know with certainty if A has occurred, even if they would have made …
Consuprise: Consumer web startups should leverage the enterprise market
Fred Wilson recently mused about the cost side of the profit equation for web startups. This was spurred by a timely article from Chris Anderson asking such questions: So Web startups are having to do the unthinkable: come up with a business model that brings in real money while they’re still young. Profit derives from a simple equation: revenue – costs. …
These are Schumpeterian times, don't look ahead for the same old past
If you don’t know your Schumpeter, now is the moment to delve into his works. I echoed before about the broad Schumpeterian moment under way across a wide range of industries. What we are witnessing here is pure creative destruction at play, crystallized in a couple of defining years (08–09). That’s also why I will step up my blogging and …
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by Julien Le Nestour
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jln /at/ coreedges [dot] com